Onfleet Competitors: The Alternatives Compared

Onfleet is one of the most popular delivery management software platforms for mid-market businesses — but it’s not right for all business needs. In this article we’ll compare Onfleet to five major competitors in the route planning software market. We’ll look at the advantages and disadvantages of each software provider, and discuss the best fit for different kinds of delivery business. 

We’ll start with a brief summary of what the Onfleet platform itself has to offer, then look at the following cloud-based SaaS alternatives:

1. Routific
2. Circuit for Teams
3. Route4Me
4. OptimoRoute
5. Bringg

Onfleet

Pricing: Starting at $599 per month for up to 2,500 pickup or delivery tasks.

Capterra rating: 4.6 (90+ ratings)

Onfleet advantages

Onfleet’s primary focus since they started in 2012 has been delivery management software solutions, and they have a good track record. Their 1,000+ customers are mainly mid-market companies (50–200 employees) in industries like courier services, food and beverage, retail, e-commerce, furniture, pharmacy, cannabis, and construction.

Users like: 

• The in-app chat function for communication between drivers, dispatchers, and customers
• Driver analytics that give insights into performance metrics like on-time vs delayed deliveries.
• The real-time tracking link that shows customers exactly when their delivery will arrive.
• Integrations with Zapier, Shopify, Square, GigSmart and many other e-commerce partners.

What do customers say about the advantages of Onfleet?

Here are some reviews from happy Onfleet users:

I've worked with and implemented the use of Onfleet at multiple organizations since 2016. It has always proven to be a lean, effective, and impactful tool ensuring recipients and drivers alike have an enjoyable delivery experience. — Seth H, Associate Director, mid-market grocery delivery.

Onfleet is user friendly on all access levels, simplifying operations and employee training. Optimization, predictive ETAs, automated alerts, and analytics allow us to centralize dispatching operations across multiple States, increasing quality control while substantially decreasing our labor. — Branden H, Director of E-commerce Operations, small business. 

Onfleet disadvantages

Onfleet’s route optimization relies on third-party technology. As a result, most complaints we hear from Onfleet users are about poorly optimized routes. This in turn has a negative impact on efficiency in the delivery process, leading to higher operational costs. 

Other problems that Onfleet users have mentioned in our conversations include:

• Users report that it’s difficult to make changes to Onfleet’s routes. 
• There’s no timeline view, which can make daily delivery management more difficult. 
• The $599 per month starting price is expensive and their pricing is inflexible. There’s a big jump to the next tier at $1,265 per month. This can leave some of their customers having to choose between paying for overages, or paying for capacity they don’t use.
• The platform is complex and requires training to get started. It has lower ease of use than alternatives like Routific, Circuit for Teams, or OptimoRoute.

Some users also mention performance and reliability issues, especially when handling larger delivery volumes.

What do customers say about the disadvantages of Onfleet?

Online reviewers say:

Route optimization can be glitchy and create routes where two different drivers do deliveries at the same/neighbouring address, or it separates two neighbouring addresses far away from each other in the route. When this happens, I have to take extra time to fix the route manually. — Lauren B, Dispatch Lead, mid-market.

We tend to find that the 'optimizing" feature is not the best routing method and utilize dispatch knowledge to produce the best outcomes. — Nick T, Delivery manager, mid-market.

The speed once volume is added is borderline unusable.  — Jaime M, Director of delivery, consumer goods company.

Things that should be commonplace are considered extra add-ons which can increase your price. — Robbin C, midmarket Distribution Manager

I need to pay for a certain tier to get quality customer service and real-time responses. Even the basic level should have the customer support with it, Onfleet is not cheap by any means, and I have much better support with other tech companies that cost a fraction of what Onfleet does. — Hobey W, General Manager, small business. 

💡If you need a last mile delivery management solution with intelligent route optimization, you may want to consider Routific or one of the other Onfleet competitors we review below. 

Routific: Onfleet alternative for intelligent route optimization

Pricing: Starting at $150 a month for up to 1,000 orders, then priced per order. Free for <100 deliveries per month. 

Capterra rating: 4.9 (130+ reviews)

Routific’s route optimization software is specifically built to be easy to use. Our main focus is small and mid-sized local delivery businesses in industries like food and beverage, couriers, pharmacies, retail, and other business types that make scheduled deliveries.

We’ve been continually developing and improving our route optimization algorithm since 2012. Our delivery management features include customer email and SMS notifications, live driver GPS tracking, iOS and Android mobile apps, and photo and signature proof of delivery (POD).

💡 Ready to optimize your delivery routes? Start your free 7-day trial with Routific — no credit card required

Routific advantages

Routific users like:

• Efficient routes that increase delivery fleet capacity while reducing mileage.
• Routes that emphasise driver acceptability.
• Intuitive design that’s easy to use.
• The routing engine API for tech-oriented companies that want a tighter integration.
• Responsive, helpful customer service.

What do customers say about the advantages of Routific?

For dispatchers working with tech-impaired employees, this is a life-saver! The driver app is also attractive with a clean and intuitive UI. It's easy for people to learn to use. As a dispatcher, the web UI is clean and attractive. It feels lightweight even though it's doing a lot.  — David H, CEO of food and beverage company

The software will automatically optimize the route across my fleet of trucks (10), figuring out how to both balance the load between trucks AND do so in the fewest possible miles. I can instantly see how changes in routing impacts mileage. Incredibly fast, flexible, easy to use. — Peter L, general manager (Source: G2)

Rapid, same day route creation allowing significant adjustments to be made right up to dispatch. — Chris H, Food & beverage logistics manager.

Routific disadvantages

• No two-way communication between delivery drivers, dispatchers, and customers. 
• It’s not a good fit for on-demand delivery models.
• There is limited support for multi-day routing and routes that include a return to depot in the middle of a shift.

What do customers say about the disadvantages of Routific?

Would be nice to have some more options for client messaging or ability to communicate through the app. — Nora M, Delivery manager, fine art business.

Circuit for Teams: Onfleet alternative for a great driver app

Pricing: Starts at $100 a month for up to 500 stops

Capterra rating: 4.8 (100+ reviews)

Circuit started as an app to help individual drivers plan delivery routes, and it still takes a driver-first approach that makes it popular and highly visible online. 

Circuit advantages

The Circuit for Teams product adds functionality for businesses that need to manage multiple drivers and one or more dispatchers. It’s still very easy to use, which makes it a good match for small businesses where one person might have to handle multiple roles, including route planning, dispatch and delivery management.  

Standout features include:

• A clean and intuitive interface that's easy to use. 
• The mobile app has a feature to help drivers find packages easily in their vehicles. During loading, each package can be marked front/middle/back, left/right, and floor/shelf. This can help save a lot of time at each delivery stop.

What do customers say about the advantages of Circuit for Teams?

I love how easy Circuit is to use. It is user friendly and easy to understand. — Hannah H, SMB business owner.

Circuit is improving all the time. It is a great product for the price, and the team seems to actively be working to upgrade it. Their customer service is accessible and they listen and work to fix any issues that arise. — Katherine H, midmarket sales professional

Circuit disadvantages

The flip side of Circuit’s focus on individual drivers and ease of use is some not-so-great route optimization. In our testing we saw a lot of messy, tangled routes — and we’ve learned from our customers that these are not popular with drivers.

Management tools for planners and dispatchers are also lacking. There’s no timeline view, and it can be difficult to get an overall sense of how the day’s deliveries are going.  It’s also not possible to edit routes or view overall distance and time metrics, which makes it less attractive for route managers who have to track multiple routes and vehicles at the same time.

What do customers say about the disadvantages of Circuit for Teams?

For our business, and the amount of trips that we have per day we believe it's pretty pricey. — Tony C, SMB CEO

Overall the multiple clicks to add a stop, make changes to a route is a bit cumbersome. It would be nice to streamline that process. — Derek N, midmarket retail Manager

I do not like that sometimes when the routes are being created, they aren't always equally distributed between the drivers. Sometimes I have to manually adjust the route to better meet the needs of the drivers. — Mario M, non-profit Program Manager

Overall, we rate Circuit for Teams as a good option for couriers and other companies who employ a lot of drivers, and need to be sure that their driver app is widely accepted and easy to use.

Route4Me: Onfleet alternative with maximum flexibility

Pricing: Starts at $400 per month ($80 per user with a five-user minimum)

Capterra rating: 4.4 (390+ reviews)

Route4Me is one of the original route planning tools. It remains a strong contender, even though its functionality and user interface haven’t really kept pace with some of the changes being introduced by competitors like Routific and Circuit for Teams.

Route4Me advantages

Route4Me’s main strength is an extensive marketplace of add-on features that allows customers to mix and match modules for maximum flexibility. to create a software solution that suits their needs. Modules include:

• Curbside pickup
• Avoiding left or right turns
• Allocating stops to time windows
• Field service and field sales routing

Territory assignment is another strength. Customers can carve their delivery or service area up into different zones and assign each to a regular driver. This helps drivers become familiar with their territories and delivery routes.

What do customers say about the advantages of Route4Me?

We have different routes every day and this has sped up the routing process greatly. Easy to use and train new employees. — Jacob A, midsize Warehouse Manager.

Route4Me has allowed us to streamline a huge part of our business saving us hours of work a day. The support is quick, helpful, and always available. — G2 verified user, SMB.

Route4Me disadvantages

Route4Me’s modular structure does make it flexible, but many of the add-on modules are features that come standard in other routing software. Both Onfleet and Routific, for example, build in the ability to schedule driver breaks out of the box. With Route4Me, it’s a paid extra. 

Route4Me is also expensive. Its base tier costs $400 a month, without any add-ons and only basic route optimization. Many of the most commonly used add-on modules are free, but others cost — and the costs can add up fast. The curbside delivery module, for example, is $799 a month.

Our testing also found that Route4Me’s actual route optimization is weak, producing a lot of criss-crossing and overlapping routes. We also noted:

• Route4Me assumes that all routes are the same: Starting from the same point, with the same start and end times, identical vehicles, and so on. So if you have morning and afternoon routes, or routes starting from different depots, it won’t serve you well. There is a “mixed vehicles” add-on, but it doesn’t solve the whole problem.  
• In our testing, Route4Me made inaccurate ETA estimations. For example, on one route section that Routific and Google Maps both estimated would take 18-19 minutes, Route4Me estimated just 10 minutes. Underestimating journey times can lead to lots of overtime, late deliveries, and a very poor customer experience.
• Route4Me automatically optimizes its routes to use the minimum number of vehicles, and this setting can’t be changed. This makes things awkward if you have your own fleet and drivers — Route4Me could leave one driver sitting idle while another works overtime.

What do customers say about the disadvantages of Route4Me?

I don't think the optimization is the best. — Kofi A, SMB Director.

The optimization is off always. I have stopped using it for that. — Vaughn A, SMB President.

Occasionally routes to incorrect address. — Lori P, SMB customer service. 

OptimoRoute: Onfleet alternative with return-to-depot functionality

Pricing: Starts at $35 per vehicle per month for up to 700 orders.

Capterra rating: 4.6 (200+ reviews)

OptimoRoute is a powerful routing app with a lot of flexibility, and some unique features — but it does take some time to learn and understand.

OptimoRoute advantages

OptimoRoute’s advanced routing functionality includes the ability to schedule reloading at a depot during the day, a feature other Route4Me competitors like Onfleet and Routific lack. (Onfleet has a “return to hub” feature, but the driver has to switch to a new vehicle to make more deliveries that day).

Other popular features include:

• A "breadcrumb” feature that tracks vehicle movements, so dispatchers can compare planned vs actual routes.
• Individual driver profiles include shift schedules (including breaks and overtime), start/end locations, skills, vehicle types, service areas you want them to stay in, and even cost and speed settings. This makes OptimoRoute a good option for field sales and service organizations. 
• Customers can rate their delivery experience and leave comments.

What do customers say about the advantages of OptimoRoute?

Here’s what OptimoRoute customers have to say:

Routing improved and streamlined, bottom line increased, product pays for itself many times over. — Jonathan S

OptimoRoute is a very robust delivery service App. You can organize your deliveries very quickly and the system has never failed a driver when they are on the road.  — G2 reviewer

OptimoRoute disadvantages

Despite having some advanced features, OptimoRoute falls short when it comes to actual multi-stop route optimization. We couldn’t test as thoroughly as we would have liked, because free trials are limited to 250 stops, but we did note some problems:

• Poor route quality, with lots of overlapping and crisscrossing routes. 
• It was difficult to adjust routes after optimization. 

In addition, customers who use contract drivers have told us that OptimoRoute makes it difficult to adjust start locations. 

Pricing is also an issue. Their “Pro” pricing level has a limit of 1,000 orders per day, which is low for a medium-sized business. 

What do customers say about the advantages of OptimoRoute?

The maps are outdated, and I almost ALWAYS have to fix the route. It marks roads that are not roads, are blocked off, or it will label a creek or wash (Arizona) as a road. — Eric H

The software can be complex to set up and use initially. The interface may not be as intuitive as some other route planning software, which could result in a steeper learning curve. — Edson Q

Bringg: Onfleet alternative for upper mid-market to enterprise users

Pricing: Bringg doesn’t make its pricing information public.

Capterra rating: 4.8 (<10 reviews)

Bringg was founded in 2012, and is used by large organizations and brands that need to manage both on-demand delivery and supply chain management.

While they do not advertise their prices or offer a free trial, their online form requesting more information gives us an idea of the size of the businesses it targets: The smallest volume starts at “less than 30,000 orders.”

When researching Bringg online, you’ll find very few reviews from actual users. The few Bringg reviews found on Capterra, for example, are all outdated, and mostly from individuals using its driver app, rather than business users.  There is also a steady stream of recent reviews for Bringg’s mobile app for drivers on the Google Play Store or the App Store. 

Despite the lack of reviews, we’re highlighting Bringg because it’s an Onfleet competitor that comes up often in our conversations with delivery companies. In fact, we sometimes recommend Bringg to large enterprises that come to us looking for a solution.

The information below comes from Bringg customers we’ve spoken to, conversations we’ve had with delivery businesses, webinars hosted by Bringg staff, and information found on their website. (You can read a more detailed analysis of Onfleet vs. Bringg here.)

Bringg advantages

Bringg’s standout features are:

1. End-to-end supply chain management: This makes Bringg especially useful for geographically dispersed companies with complex logistics operations, and factories or warehouses in multiple locations. 
2. Bringg’s functionality includes reverse logistics management, something neither Onfleet nor Routific yet offers.
3. Salesforce integration: Zenkraft (also known as Bringg on Salesforce) seamlessly integrates order management with delivery management, making this a natural choice for any organization that’s already committed to Salesforce. 
4. Third-party carrier network: Bringg’s Delivery Hub product includes partnerships with over 250 carriers, including household names like FedEx, Uber, DHL, UPS, Aramex, DoorDash, and Deliveroo. Bringg’s global footprint is an advantage here. The company is based in Tel Aviv, with offices in Chicago and London.
5. Last-mile deliveries are handled through the separate ROAD product, which covers both fleet management and delivery management. This includes standard features found in route optimization software including driver dispatch, SMS/email notifications to customers, and proof of delivery.
6. Support for on-demand delivery: Like Onfleet, Bringg has an auto-dispatch feature to ensure quick turnaround for on-demand delivery use cases. 

Bringg’s users often tell us they like the platform’s automation, specifically when it comes to:

• Integrations with e-commerce software, as well as other platforms like DoorDash and Uber. 
• Inventory tracking using barcode scanning to track items from warehouse to customer.
• Larger businesses that employ both in-house drivers and third-party contractors can use Bringg to manage communication with drivers.

What do customers say about the advantages of Bringg?

Highly adaptable and customizable with extensive integration options. — Anshul Singh C, SMB software engineer

This software is incredibly powerful and useful for our integration. We have it connected to our UPS account, and we are able to put our inventory into Salesforce, create orders on custom or standard objects, add in package size information standards, and create labels and return labels that print right to our label makers while in Salesforce. Plus we have automation set to provide shipment updates to the order submitter. It's so helpful for us! — Julie B, midmarket G2 user.

Bringg disadvantages

Bringg's extensive customization options and integration capabilities make it a powerful tool for enterprises looking to streamline their delivery and supply chain operations. But all that power comes at a cost:

• Bringg is not easy to use. It typically takes at least a few weeks to train staff and integrate this software with your business workflows. The implementation process may need support from external consultants.
• Complexity comes with custom pricing, so there’s no public information about how much Bringg costs. But feedback we’ve heard privately from Bringg customers is that it can be expensive.  
• Bringg has poor route optimization capabilities. This can undermine the efficiency gains that are a big reason for implementing Bringg in the first place — and it’s the main reason Bringg users come to Routific. 
• Users report a number of performance issues with the Bringg mobile driver app on the Google Play Store and the App Store.

What do customers say about the disadvantages of Bringg?

It could use improvements on the glitching of the system or shutting down at random times. When the system gets overwhelmed, it can slow down tremendously. — Hannah O, midmarket Sales Director

Cost, complexity, tech issues from time to time, integration challenges, customer support. — G2 verified user, enterprise retail.

I dislike how complex it is. There are so many steps to changing and fixing things, and I feel like I get lost in the system. Once it's set, it saves more time for more people, but I feel like I waste a lot of time navigating automation trails. — Julie B, midmarket G2 user.

How to choose a delivery management platform

The right delivery software can make a big difference to the profitability of a delivery business. It can:

• Save hours of time planning delivery routes 
• Slash fuel consumption and vehicle emissions by creating more efficient routes
• Free drivers from distractions so they can deliver quickly and safely
• Create a much better delivery experience for the customer
• Streamline back office processes like driver payroll management

Obviously every business has different needs from delivery management solution, but in general these are the things to look out for:

1. Route optimization capabilities

Everyone claims to do route optimization these days — but the quality of route optimization algorithms varies a lot. In our tests, there’s up to a 20% difference in route efficiency between different apps. 

Good route optimization should include options for how to allocate routes between drivers. If you’re using contract drivers, you may want to optimize for minimum vehicles; if your drivers are in-house, you may prefer to balance routes evenly between them. 

We recommend you test your last mile delivery software shortlist with a real route from your own business. Don’t just focus on which algorithm gives the shortest routes overall –  also look at how accurate the ETAs are, and how logical the routes are from a driver’s point of view. 

2. Customizable time windows

Customers may need to plan their days around an expected delivery, so offering convenient delivery time windows can make a big difference to customer satisfaction. The time frames could be as long as a morning vs an afternoon, or as short as a 15-minute time slot. 

3. Easy dispatch and tracking features

Once routes are optimized and fairly allocated between drivers, it shouldn’t take more than a click to dispatch them to your drivers on their mobile apps. 

A good web dashboard should also offer both a map and timeline view with live tracking, so you can see the status of your deliveries at a glance.

If your business offers on-demand pickup and delivery, auto-dispatch features like those offered by Onfleet and Bringg are also essential. 

4. A free driver mobile app

Drivers shouldn’t have to juggle clipboards or bulky tablets. The best delivery management systems now include smartphone apps so drivers can manage their day straight from their mobile phone. This also enables real-time driver tracking so you can see exactly where they are, without anybody needing to make a call. 

5. Automated customer notifications and proof of delivery

Look for software that will make it easy to set up automated messages to let customers know their delivery ETA, and when it’s completed. This alone can eliminate most of the “where is my delivery?” calls that eat up time. 

For extra value, look for apps that include proof of delivery features. Your drivers should be easily able to take photographs, capture signatures or scan barcodes using their mobile apps.

6. Delivery tracking links

One of the best things about apps like Uber and Doordash is the way you can actually see your driver approaching in real time. Offering a similar link is an easy way to improve your customer experience. 

7. Reporting tools

Your delivery management system should make it easy to generate reports at the end of each day, week or month, so you can manage driver pay and track your KPIs. Analytics should also provide insights into how you can improve your delivery operations. 

8. Good customer support 

When things don’t work as expected, you often need to fix them fast. Look for speedy, responsive customer service that doesn’t cost extra.

How did we create these reviews?

To write this article, we looked for feedback from actual users of each platform. That means you’re reading what real delivery businesses think of Onfleet and Onfleet competitors.

We primarily drew from user reviews on Capterra and G2, as well as reviews found in the Google Play Store and App Store.

We read through each review on both Capterra and G2, focusing on the most recent ones. We also dug into our internal notes from literally thousands of conversations we’ve had with delivery businesses over the years.

What about Tookan?

An earlier version of this article suggested Tookan as a viable Onfleet alternative for more price-sensitive users. Unfortunately, we are no longer comfortable recommending Tookan as a route planner or delivery management system. Their customer service has always been a weak point, and recently there’s been an uptick in independent reviews using words like “nightmare” and “scam”. It doesn’t look like this is a company with a promising future.