AUTHORS

Suzanne Ma

Suzanne Ma is a former journalist and published author turned co-founder at Routific, a route optimization platform. She loves to capture inspiring stories from small business entrepreneurs, and share their journeys of growth alongside Routific. As a Product Marketer, she ensures that the community stays up to date on the latest innovations at Routific.

Portrait of Suzanne Ma

Latest blog posts

Illustration with the logos of Routific, Bringg, Route4Me, Spoke, and Onfleet
Choosing Delivery Software

Onfleet Alternatives: Top Delivery Management Platforms Compared

Compare Onfleet competitors on pricing, features, and real user reviews. Find the best delivery management software for your business in 2026.
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A long cardboard box with the Bear’s Blooms logo sits on a front doorstep. It is surrounded by potted chrysanthemums in orange and yellow.
Customer Stories

Flower Subscription Service Blooms With Intelligent Route Optimization

Flower delivery service Bear's Blooms chose a delivery management system with route optimization to help their business scale.
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Illustration of an excel spreadsheet going into Google Maps to plan delivery routes manually.
Route Planning Tools

How To Plan Delivery Routes With Excel (With FREE Template)

Plan delivery routes using Excel + Google Maps (free) or route optimization software. Step-by-step tutorials for 5 methods, plus a free template.
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Close-up of four hands holding up different-coloured smoothies in branded Greenhouse Juice cups
Customer Stories

Next-day Delivery Helps Greenhouse Juice Grow

See how Greenhouse Juice uses Routific's route planning software to deliver fresh organic beverages faster than Amazon Prime across Canada.
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A delivery driver carries an insulated Walden Local bag from their company-branded delivery van to a customer’s door.
Customer Stories

Walden Local Expands Home Delivery With Intelligent Route Optimization

How Walden Local used Routific to double delivery capacity, cut costs per delivery, and scale from 30 to 100+ stops per route.
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Illustration showing a tangle of lines with direction arrows and location pins, showing possible routes and destinations. Five characters are shown in poses suggesting they’re looking around or trying to find the best route.
Route Optimization Concepts

Route Planning Tips For Growing Businesses

Struggling to manage your business’s deliveries? We share nine route planning tips for small businesses to improve efficiency, delivery times, and cost savings.
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Screenshot of the Saltz home page.
Customer Stories

How Saltz Powers Fresh Food Logistics Across Europe with Routific

European food marketplace Saltz streamlined logistics with Routific's route planning API, enabling reliable delivery and confident business growth.
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A young bike courier riding his bicycle. He is wearing black clothes and a large black food delivery backpack with the Bowlz logo on it.
Customer Stories

How Bowlz Delivers Hundreds Of Fresh Lunches By Bike Daily

How Zurich-based food company Bowlz uses route optimization to ensure fast, free, environmentally friendly deliveries. 
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Brown paper bags of Flourist flour sit on a white kitchen counter with a basket of eggs, a whisk and wooden spoon, a mixing bowl and completed loaves.
Customer Stories

Efficient Routes Helped This Local Bakery Expand Delivery

Discover how Flourist bakery used Routific's route planning to launch home delivery, make 18,000+ deliveries in their first year, and expand across Vancouver.
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