Gather & Deliver Routes Farm-Fresh Groceries Across Texas With Routific

Gather & Deliver is a Texas-based farm-to-door delivery company that grew out of a regenerative organic farm and vineyard at Hamilton Pool Vineyards outside Austin. Owner Sean Kattner started out running events and weddings, alongside a small CSA program combining pickup locations and home delivery.

As demand grew, Gather & Deliver began sourcing meat, produce, and other local goods from small, independent vendors across Texas. “We’re connecting businesses that have a hard time reaching people, to customers who have a hard time getting to those businesses,” Kattner says. “As we grow, it’s focused on local — we want to be the Amazon of local food in our state.”

Today, the business does 99% home delivery, alongside a few pickup points for customers.

Planning a weekly pickup and delivery cycle

Gather & Deliver runs a regular weekly cycle: customers can place orders until noon on Wednesdays. As the order window closes, the team starts sourcing the orders and planning routes. Groceries are packed on Fridays, and delivered Saturdays and Sundays. On a typical weekend, Gather & Deliver runs about five routes on Saturday and four on Sunday, averaging roughly 15 stops each — around 60 to 70 deliveries a day.

Routes are planned days before the bags are packed, so customers get their ETAs and drivers get their routes early in the week. The packing details come together at the last moment to ensure maximum freshness.

Why Gather & Deliver switched to Routific

Gather & Deliver runs its order management on a platform built for CSA and farm-delivery businesses — but it’s not built for route planning. “They aren’t a routing software company, they’re an operational POS,” Kattner says. “That’s not their strength.”

Two things brought Gather & Deliver to Routific. The first was ease of use: “Routific seemed to be the easiest and most intuitive to route,” Kattner says. The second was customer delivery notifications, something his previous tools didn’t offer. “Notifications were a must-have right out of the gate,” he says. “We needed a partner where notifications could go out to customers when the driver leaves, so customers could track their deliveries.”

Routific’s responsiveness sealed the deal. Early on, Kattner flagged a gap that was causing delivery mistakes. “I sent a note and said, ‘This needs to get fixed, otherwise I need to look somewhere else,’” he recalls. “It was a critical miss for us.” Routific fixed it within a week. “It’s been working great since. I see the constant releases you do. I’m glad to be with you guys — it seems like you’re growing, and we’re growing, so it’ll be helpful to grow together.”

Closing the loop with an API integration

Gather & Deliver has used Routific’s API to connect its own systems: the team gets customer information from the POS, plans routes, and then pulls the results back into its packing program. “Now my packing program knows the route name and the stop number, so it can print our labels,” Kattner says.

💡 Pro tip: If your order-management platform only exports CSVs, look for a routing tool with an open API. Connecting the two directly — orders in, routes out — removes the copy-paste steps that cause mistakes when volume climbs.

Building to scale: from Austin to four Texas cities

Gather & Deliver is planning for expansion, intending to spend six to nine months refining its Austin operation before expanding to San Antonio, Houston, and Dallas. Austin will remain the hub: product will be packed centrally, staged in temporary storage in each new city, and delivered by local weekend drivers.

The company is investing in a vendor portal and a custom packing app, built with AI, to make onboarding new producers and packing orders smoother as it grows.

Kattner’s goal is a system where orders, packing, and routing talk to each other cleanly, so adding a city is a matter of staging product and turning on routes — not rebuilding the workflow each time.

💡 Ready to optimize your delivery routes? Routific’s farm delivery software makes route planning fast and intuitive, sends customers automatic delivery notifications, and connects to your order-management system through an open API. Start your free trial today.