Tired of mapping tomorrow's deliveries by hand at 10pm? Routific takes your flower orders — from your website, the phone, or standing subscriptions — and builds optimized routes in minutes, then keeps customers in the loop while your drivers are out.Trusted by floristsI can't picture Bear's Blooms thriving without Routific. Having route optimization gives us the confidence to expand and grow.With shorter, optimized routes, bouquets reach customers before they wilt. Set a delivery time window for each stop so drivers arrive when customers expect them, and use Routific's tags to keep delivery zones, vehicles, or order types organized.Routific's mobile app gives drivers their whole day in one place — routes sent straight to their phone, turn-by-turn navigation in the app of their choice, delivery notes for every address, and easy POD by photo or signature. Back at the shop, you can track every delivery as it's completed.Most flowers are gifts, so the buyer isn't the one at the door — they just want to know it landed. Routific sends automatic email or SMS updates with a tracking link and delivery confirmation, so you get fewer “did it arrive?” calls.Bear's Blooms grew from a single city to hundreds of flower boxes a day across four cities, without manual route planning ever becoming a bottleneck. “We knew we needed route optimization right from the beginning,” says CTO Parker Atkins. “We knew there was a more efficient way of doing things.”Leis de Buds, a Vancouver flower shop and design studio, keeps delicate blooms cold without owning a refrigerated van — by looping its driver back to the cooler two or three times a day between delivery zones. Routific's map makes it easy to sequence the fastest-opening flowers first and reload on the way.MI Farm Co-op delivers flowers alongside fresh produce from 25 Northern Michigan growers to hundreds of retail and wholesale customers. Routific keeps the mixed, many-stop routes manageable, without anyone spending hours planning by hand.Harvestly delivers local food and fresh flower bouquets to around 250 regular customers in Central California. Routific makes it easy to manage their part-time drivers.We'll often send our driver back two to three times a day to grab flowers. It's actually fun to do that with Routific, because the visual on the map makes it really easy.From the order to the doorstep in four steps.Drop in a spreadsheet, sync your Shopify store, or connect your order management system through our API integration. However your flower orders come in — website, by phone, walk-in, or subscriptions — Routific pulls them into one place, ready to route.Cut your cost per delivery by up to 25%. Routific builds practical routes that respect every delivery window, so bouquets reach customers fast and in peak condition. We factor in real traffic patterns and driver happiness — and skip the messy "spaghetti routes" drivers hate.Send finished routes straight to your drivers' phones — no more clipboards. Drivers get turn-by-turn navigation in Google Maps, Waze, or Apple Maps, handling instructions to cut failed drops, and proof of delivery by barcode, photo, or signature.Send automated SMS or email notifications with a live tracking link, so customers know exactly when their flowers will arrive. They can watch the driver approach in real time and get notified the moment the delivery is complete. That means fewer missed deliveries, and fewer wilted bouquets.Connect Routific to the tools you already rely on.Two-way sync: send orders to Routific for planning, and delivery statuses back to Shopify.Connect 9,000+ apps without code, including WooCommerce, Magento and Squarespace.Send orders in from your own systems, and get routes and delivery updates back.Optimize routes straight from Claude, ChatGPT or any AI agent.Routific is built for businesses that run their own deliveries, like independent florists, flower studios, bouquet subscription services, and flower farms. Customers range from a single-van flower shop to subscription brands delivering hundreds of stops a day across multiple cities.Yes. Routific is built for small and growing flower shops that run their own local delivery with employee drivers, contractors, or both. Most start on the free plan — up to 100 orders per month — and move to the $150/month tier as delivery volume grows. There's no per-vehicle or per-driver fee.Yes. Set a delivery time window for each stop and Routific builds routes that respect those windows while minimizing drive time, so flowers spend less time in the van. Tags let you organize deliveries by zone, vehicle, or order type, and live tracking helps make sure someone's there to receive the bouquet.Yes. The Routific driver app is free and runs on any iOS or Android phone. Drivers get their optimized route, built-in navigation, per-stop delivery notes, and proof-of-delivery capture by photo or signature — all in one app, syncing back to the shop in real time.Routific lets you build and adjust routes for your own fleet right up to dispatch, so you can batch the day's orders into efficient runs. For on-demand, single-order instant dispatch, many florists use gig platforms like DoorDash or Uber, alongside Routific for optimizing multi-stop routes when they can deliver many orders in one batch.No — Routific is delivery and route optimization software that works alongside your point-of-sale or online store. If you already take orders through a POS, Shopify, or your website, Routific handles the part those tools don't: planning, optimizing, and tracking your own delivery routes. Routific’s API makes it easy to import orders from other systems.Routific automatically sends SMS or email notifications with a live tracking link, so customers can watch their driver approach in real time and get notified the moment the flowers are delivered. This cuts "where's my order?" calls and reduces missed deliveries of perishable bouquets.Yes. Upload a spreadsheet, connect your Shopify store for a two-way sync, or use the Routific API to sync orders from another online store or order management system.The best fit depends on your operation, but flower delivery has three specific needs: delivery-window constraints the algorithm actually respects, speed that keeps perishable bouquets fresh, and a driver app your team will actually use. Routific is purpose-built for multi-stop perishable delivery — rated 4.9 on Capterra with 140+ reviews, and trusted by flower, food, and grocery delivery businesses across North America and Europe.Routific uses pay-as-you-go pricing based on orders scheduled per month — not per vehicle or driver. Your first 100 orders each month are free; up to 1,000 orders is a flat $150/month; above that, per-order pricing runs from $0.15 down to $0.03 at 20,000+ orders. Every plan includes route optimization, the driver app, live tracking, and proof of delivery; SMS notifications are an add-on.Most teams are up and running within an hour or two — upload a spreadsheet of orders, add your drivers and vehicles, and optimize. There's no installation or onboarding project. If you connect an online store or order management system, API integration typically takes a couple of weeks.