Smarter flower delivery management
Tired of mapping tomorrow's deliveries by hand at 10pm? Routific takes your flower orders — from your website, the phone, or standing subscriptions — and builds optimized routes in minutes, then keeps customers in the loop while your drivers are out.
Companies who love Routific
I can't picture Bear's Blooms thriving without Routific. Having route optimization gives us the confidence to expand and grow.
Tess Atkins, CEO of Bear's Blooms
Route planning for successful flower delivery
Get fresh flowers to the door faster
With shorter, optimized routes, bouquets reach customers before they wilt. Set a delivery time window for each stop so drivers arrive when customers expect them, and use Routific's tags to keep delivery zones, vehicles, or order types organized.
Give drivers everything in one app
Routific's mobile app gives drivers their whole day in one place — routes sent straight to their phone, turn-by-turn navigation in the app of their choice, delivery notes for every address, and easy POD by photo or signature. Back at the shop, you can track every delivery as it's completed.
Tell customers their flowers arrived
Most flowers are gifts, so the buyer isn't the one at the door — they just want to know it landed. Routific sends automatic email or SMS updates with a tracking link and delivery confirmation, so you get fewer “did it arrive?” calls.
Built for real flower delivery businesses
Routific's delivery management software is used by florists, flower studios, subscription services, and farms that deliver flowers. Whether you deliver 30 bouquets a day or 300, we help you do it fast, fresh, and on time.
Route optimization unlocks growth
Bear's Blooms grew from a single city to hundreds of flower boxes a day across four cities, without manual route planning ever becoming a bottleneck. “We knew we needed route optimization right from the beginning,” says CTO Parker Atkins. “We knew there was a more efficient way of doing things.”
Retail, subscription, and event delivery made easy
Leis de Buds, a Vancouver flower shop and design studio, runs its own local delivery for bouquets, subscriptions, weddings, and events across Greater Vancouver — keeping its routes tight while handing same-day orders off to delivery apps.
Complex routes without dispatcher headaches
MI Farm Co-op delivers flowers alongside fresh produce from 25 Northern Michigan growers to hundreds of retail and wholesale customers. Routific keeps the mixed, many-stop routes manageable, without anyone spending hours planning by hand.
Routes drivers can plan their day around
Harvestly delivers local food and fresh flower bouquets to around 250 regular customers in Central California. Routific makes it easy to manage their part-time drivers.
If you're looking to enhance efficiency, save time, and maximize productivity, look no further than Routific.
Alyssa Sager, Founder, Leis de Buds
Everything you need for easy, on-time flower deliveries
Upload delivery orders
Drop in a spreadsheet, sync your Shopify store, or connect your order management system through our API integration. However your flower orders come in — website, by phone, walk-in, or subscriptions — Routific pulls them into one place, ready to route.
1
Optimize your routes
Cut your cost per delivery by up to 25%. Routific builds practical routes that respect every delivery window, so bouquets reach customers fast and in peak condition. We factor in real traffic patterns and driver happiness — and skip the messy "spaghetti routes" drivers hate.
2
Dispatch to the driver app
Send finished routes straight to your drivers' phones — no more clipboards. Drivers get turn-by-turn navigation in Google Maps, Waze, or Apple Maps, handling instructions to cut failed drops, and proof of delivery by barcode, photo, or signature.
3
Keep customers in the loop
Send automated SMS or email notifications with a live tracking link, so customers know exactly when their flowers will arrive. They can watch the driver approach in real time and get notified the moment the delivery is complete. That means fewer missed deliveries, and fewer wilted bouquets.
4
Upgrading from DIY route planning?
Most of our flower delivery customers started out planning routes by hand — juggling Google Maps and spreadsheets, letting drivers figure out their own order, chasing them for status. Routific automates all of it. Import your first spreadsheet, see optimized routes in minutes, get drivers on the app the same day. No implementation project, no IT team.
Integrations
Routific API
Use Routific's flexible 2-way API and webhooks to exchange data with your e-commerce store or order management system.
Shopify
Connect your Shopify store and sync orders store to Routific with a 2-way integration for seamless route optimization & delivery management.
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