Smarter delivery routes for food and beverage businesses

Your customers expect fresh products delivered on time. But as your order volume grows, spreadsheets and Google Maps can't keep up. Routific is route optimization and delivery management software for food & beverage businesses. We replace manual route planning with optimized, driver-ready routes — so your team spends less time planning and more time delivering.
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Composite image: On the right, a delivery driver carries a crate filled with fresh food from his van. On the left, a Routific screenshot showing multiple routes planned in New York City.

Companies who love Routific

Greenhouse Juice has been a happy Routific customer for over 10 years, optimizing their delivery routes since they were a small startup to now a large, scaling operation.
Flourist grew with Routific and replaced manual route planning with route optimization.
Harvestly is a happy Routific customer.
Walden Local Meats has been delivery premium farm-fresh meats using Routific for over 8 years, minimizing their cost per delivery with route optimization.
100km foods moved away from manual route planning and adopted Routific to optimize their routes with delivery windows.
Hand Up Toronto uses Routific to optimize their food deliveries, on a mission to provide healthy food for those in need.
Thuysvers is a rapidly growing grocery delivery service that optimizes their delivery routes with Routific, increasing their margins, and streamlining their entire delivery management operations.
Two Rivers Meats uses Routific to plan their meat delivery service.
Greenhouse Juice has been a happy Routific customer for over 10 years, optimizing their delivery routes since they were a small startup to now a large, scaling operation.
Walden Local is a New England meat subscription and meal delivery service that scaled capacity from 30 to 100+ stops per route by planning routes with Routific.
Flourist grew with Routific and replaced manual route planning with route optimization.
Harvestly is a happy Routific customer.
Marché Second Life optimizes their produce delivery with Routific's route planner.
Mi Farm Co-op uses Routific to optimize their produce delivery routes.
4PFOODS delivers produce from local farmers with Routific's delivery management platform.
Fresh in your Fridge uses Routific to optimize their meal prep deliveries
Thuysvers is a rapidly growing grocery delivery service that optimizes their delivery routes with Routific, increasing their margins, and streamlining their entire delivery management operations.
Two Rivers Meats uses Routific to plan their meat delivery service.
100km foods moved away from manual route planning and adopted Routific to optimize their routes with delivery windows.
4PFOODS delivers produce from local farmers with Routific's delivery management platform.
Depending on the time they order, there are some instances where customers get their orders even faster than Amazon Prime.
Brian Zaffuto, Logistics Manager @ Greenhouse Juice Co.

We know what fresh food delivery takes

Deliver perishables in peak condition

Successful food and beverage delivery operations depend on painstaking logistics: tight time windows, perishable products, routes that change daily, and customers who notice when you're late.

Keep drivers on track

Routific's mobile app gives drivers everything they need on the road: turn-by-turn navigation, clear instructions, and easy proof of delivery. That means less guesswork, faster deliveries, and happier drivers.

Delight demanding customers

Even the most demanding customers can be happy customers — when they know where their delivery is. Send automatic updates with proof of delivery to keep everyone in the loop and reduce customer service calls.
Routific's delivery management and route optimization algorithms ensure that perishables are delivered with tight time windows
A happy delivery driver using Routific's driver app to follow the optimized delivery routes.
A delighted customer tracking the real-time status of a delivery using Routific's SMS notification and tracking link.

How F&B delivery businesses grow with Routific

Our delivery management software is designed for the needs of food & beverage businesses: wholesale distributors, farm-to-table networks, groceries, breweries, bakeries, food marketplaces, and more. Whether you’re delivering 30 orders a day or 3,000, our smart route optimization helps you deliver on time and profitably.

More deliveries, fewer miles

Walden Local Meats grew from 30 deliveries per route to over 100, while cutting their cost per delivery. Higher route density made it profitable to expand into areas that previously weren't worth the drive.
Walden Local Meats scaled from 30 deliveries to 100 deliveries per route with Routific's smart route optimization, increasing route density.

Optimization that helps you scale

Saltz integrated Routific's API in under a month and deployed across five European cities. Their dispatcher barely touches the system — routes generate automatically from order data and go straight to drivers.
Saltz food distribution has automated its flows by integrating with Routific's APIs and leveraging its route optimization and route planning tools.

Quick, painless route planning

100km Foods used to manage routes across southern Ontario using Excel spreadsheets. Now with Routific, they have confidence that routes and trucks are optimized and delivery windows are respected — without a dispatcher spending hours on manual planning.
100km Foods automates route planning with Routific's route optimization while considering delivery time windows.

Real-time delivery updates

Drivers at Two Rivers Specialty Meats initially resisted new software. Trust built once upstream problems were fixed and routes started making sense. Now, sales reps check Routific for delivery status instead of calling around — saving everyone's time.
Two Rivers Specialty Meats gained trust in Routific's optimized routes. The route planning tools and live dashboard gives everyone a real-time view into the latest delivery status.
Routific enables me to predict how many drivers we need in a day, and how their day is going to look on the road.
Jackie Andrews, Demand Planning Mgr, Walden Local

Everything you need to manage food & 
beverage deliveries

Upload delivery orders

Upload a spreadsheet, import directly from your Shopify store, or use our API integration to sync orders from your e-commerce system. Routific makes it easy to automate your delivery workflows.
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Import your CSV of orders and easily transition from manual route planning to using Routific's route optimization

Optimize your routes

Reduce your cost per delivery by 25%. Routific creates practical routes that your drivers will love. We don’t just optimize mathematically. We consider driver happiness, historical traffic patterns, and avoid messy “spaghetti routes.”
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Routific's route optimization engine creates clean clusters and reduces backtracking on its routes, resulting in more efficiencies and happier drivers.

Dispatch to the driver app

Replace paper manifests and dispatch routes straight to your drivers’ app, designed to be intuitive and easy to use. Add delivery instructions to reduce failed deliveries. Navigate using Google Maps, Waze, or Apple Maps.
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Dispatch routes to a driver app so delivery drivers can follow the optimized delivery routes with live tracking for the dispatcher.

Keep customers in the loop

Send automated SMS or email notifications, with a live delivery tracker so your customers know when to expect their delivery. They can watch their driver approach in real time and get notified when the delivery is completed.
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Automated SMS notifications with delivery tracker link for recipients, with accurate AI-powered ETAs that consider historical traffic patterns while optimizing routes.

Upgrading from spreadsheets and Google Maps?

Most of our food and beverage delivery customers started out the same way: plan routes manually, text your drivers, juggle customer calls, and hope the day goes to plan. Routific is built to make the transition to delivery management software easy. Import your first spreadsheet, get optimized routes in minutes, adjust your route plan, and get your drivers on the app the same day. We give you total control over your routes — with no implementation project or IT team required.
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Illustration showing some of the delivery management workflow in Routific. The base image shows a screenshot of the dispatcher view inside Routific: An optimized delivery route visible in map and timeline views, with a route details panel on the right showing each customer's name, address, and assigned delivery time window. Overlaid at top left, a spreadsheet with a list of customer names and addresses in New York.

Integrations

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Routific API
Use Routific's flexible 2-way API and webhooks to exchange data with your e-commerce store or order management system.
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Shopify
Connect your Shopify store and sync orders store to Routific with a 2-way integration for seamless route optimization & delivery management.
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Barn2door
Farmers who use Barn2Door to sell direct to the public can send their orders straight to Routific.
Local Food Marketplace logo
Local Food Marketplace
Using Local Food Marketplace to manage your farm, CSA, or food hub? Use the custom Routific import/export.

Get the best delivery management software

Rated 4.9 on Capterra with 140+ reviews

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Frequently asked questions

What types of food delivery businesses use Routific?

Wholesale distributors, farm-to-table networks, grocery delivery services, DTC subscription boxes, food marketplaces, and more. Our food and beverage customers range from single-van operations to fleets with 10+ trucks delivering 500+ stops a day.

How much does Routific cost for food & beverage delivery businesses?

Routific uses pay-as-you-go pricing based on the number of orders you schedule per month — not per vehicle or per driver. Your first 100 orders every month are free, making it a good fit for very small operations or those wanting to test the platform long-term.

Up to 1,000 orders per month costs a flat $150. Above that, per-order pricing kicks in with volume discounts — from $0.15 per order at lower volumes down to $0.03 per order at 20,000+. All features are included on every plan: route optimization, driver app, live tracking, proof of delivery, and email customer notifications. SMS notifications are available as an add-on. See our pricing page for the full breakdown.

Can Routific handle perishable goods with strict delivery windows?

Yes. You can set time windows per stop, and Routific's algorithm builds routes that respect them while minimizing total drive time. Customer notifications and live tracking keep recipients informed so perishable deliveries get received and refrigerated promptly.

How long does it take to get started?

Most teams are up and running within an hour or two. Upload a spreadsheet of delivery addresses, set your driver and vehicle details, and optimize. There's no need for an installation process or onboarding project. If you use an order management system, our API integration typically takes less than a month to set up.

What if my routes change every day?

Dynamic routes that change daily are the norm for most food delivery operations. Routific is built for daily route planning — import today's orders, optimize, dispatch, and track. You can also insert last-minute orders into active routes without rebuilding from scratch.

Is Routific a good fit for a small delivery business?

Yes, Routific is built for small and growing delivery businesses that run their own delivery operations using employee drivers, contractors, or both. Our customers include food and beverage companies like grocers, wholesalers, and meal prep kitchens, as well as florists, laundries, service companies, and more. Most start on the free plan (up to 100 orders per month) and move to the $150/month tier as their delivery volume grows.

Do my drivers need special hardware?

No. The Routific driver app is free and runs on any iOS or Android phone. Drivers get optimized routes with built-in navigation, delivery instructions, and proof of delivery capture — all in one app.

What is the best route optimization software for food & beverage delivery?

The best choice depends on the size and complexity of your operation. For food and beverage businesses running dense, multi-stop routes with tight delivery windows, the key requirements are accurate ETAs based on real traffic data, time-window constraints that the algorithm actually respects, and a driver app your team will use without resistance. Routific is purpose-built for this kind of delivery — rated 4.9 on Capterra with 140+ reviews, and trusted by food businesses from single-van farms to multi-city logistics operations across North America and Europe.

What kind of customer support do you get with Routific?

All Routific customers get email and live chat support from our customer success team. Paid customers also get personalized onboarding in a phone or video call to help with importing your data, building your first routes, and training your dispatchers.

Our Help Center has step-by-step guides, video tutorials, and best-practice articles covering every part of the platform.

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