We know what fresh food delivery takes

Routific's delivery management and route optimization algorithms ensure that perishables are delivered with tight time windows
A happy delivery driver using Routific's driver app to follow the optimized delivery routes.
A delighted customer tracking the real-time status of a delivery using Routific's SMS notification and tracking link.

How F&B delivery businesses grow with Routific

Our delivery management software is designed for the needs of food & beverage businesses: wholesale distributors, farm-to-table networks, groceries, breweries, bakeries, food marketplaces, and more. Whether you’re delivering 30 orders a day or 3,000, we help you deliver on time and profitably.
Routific enables me to predict how many drivers we need in a day, and how their day is going to look on the road.
Jackie Andrews, Demand Planning Mgr, Walden Local

Everything you need to manage food & 
beverage deliveries

Upload delivery orders

Upload a spreadsheet, import directly from your Shopify store, or use our API integration to sync orders from your e-commerce system. Routific makes it easy to automate your delivery workflows.
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Import your CSV of orders and easily transition from manual route planning to using Routific's route optimization

Optimize your routes

Reduce your cost per delivery by 25%. Routific creates practical routes that your drivers will love. We don’t just optimize mathematically. We consider driver happiness, historical traffic patterns, and avoid messy “spaghetti routes.”
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Routific's route optimization engine creates clean clusters and reduces backtracking on its routes, resulting in more efficiencies and happier drivers.

Dispatch to the driver app

Replace paper manifests and dispatch routes straight to your drivers’ app – designed to be intuitive and easy to use. Add delivery instructions to reduce failed deliveries. Navigate using Google Maps, Waze, or Apple Maps.
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Dispatch routes to a driver app so delivery drivers can follow the optimized delivery routes with live tracking for the dispatcher.

Keep customers in the loop

Send automated SMS or email notifications, with a live delivery tracker so your customers know when to expect their delivery. They can watch their driver approach in real time and get notified when the delivery is completed.
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Automated SMS notifications with delivery tracker link for recipients, with accurate AI-powered ETAs that consider historical traffic patterns while optimizing routes.

Upgrading from spreadsheets and Google Maps?

Most of our food and beverage delivery customers started out the same way: plan routes manually, text your drivers, juggle customer calls, and hope the day goes to plan. Routific is built to make the transition to delivery management software easy. Import your first spreadsheet, see optimized routes in minutes, and get your drivers on the app the same day. No implementation project, no IT team required.
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Illustration showing some of the delivery management workflow in Routific. The base image shows a screenshot of the dispatcher view inside Routific: An optimized delivery route visible in map and timeline views, with a route details panel on the right showing each customer's name, address, and assigned delivery time window. Overlaid at top left, a spreadsheet with a list of customer names and addresses in New York.

Integrations

Routific API
Shopify
Barn2door
Local Food Marketplace

Get the #1 rated delivery management software

Frequently asked questions

What types of food delivery businesses use Routific?

Wholesale distributors, farm-to-table networks, grocery delivery services, DTC subscription boxes, food marketplaces, and more. Our food and beverage customers range from single-van operations to fleets with 10+ trucks delivering 500+ stops a day.

How much does Routific cost for food & beverage delivery businesses?

Routific uses pay-as-you-go pricing based on the number of orders you schedule per month — not per vehicle or per driver. Your first 100 orders every month are free, making it a good fit for very small operations or those wanting to test the platform long-term.

Up to 1,000 orders per month costs a flat $150. Above that, per-order pricing kicks in with volume discounts — from $0.15 per order at lower volumes down to $0.03 per order at 20,000+. All features are included on every plan: route optimization, driver app, live tracking, proof of delivery, and email customer notifications. SMS notifications are available as an add-on. See our pricing page for the full breakdown.

Can Routific handle perishable goods with strict delivery windows?

Yes. You can set time windows per stop, and Routific's algorithm builds routes that respect them while minimizing total drive time. Customer notifications and live tracking keep recipients informed so perishable deliveries get received and refrigerated promptly.

How long does it take to get started?

Most teams are up and running within an hour or two. Upload a spreadsheet of delivery addresses, set your driver and vehicle details, and optimize. There's no need for an installation process or onboarding project. If you use an order management system, our API integration typically takes less than a month to set up.

What if my routes change every day?

Dynamic routes that change daily are the norm for most food delivery operations. Routific is built for daily route planning — import today's orders, optimize, dispatch, and track. You can also insert last-minute orders into active routes without rebuilding from scratch.

Is Routific a good fit for a small delivery business?

Yes, Routific is built for small and growing delivery businesses that run their own delivery operations using employee drivers, contractors, or both. Our customers include food and beverage companies like grocers, wholesalers, and meal prep kitchens, as well as flori

Do my drivers need special hardware?

No. The Routific driver app is free and runs on any iOS or Android phone. Drivers get optimized routes with built-in navigation, delivery instructions, and proof of delivery capture — all in one app.

What is the best route optimization software for food & beverage delivery?

The best choice depends on the size and complexity of your operation. For food and beverage businesses running dense, multi-stop routes with tight delivery windows, the key requirements are accurate ETAs based on real traffic data, time-window constraints that the algorithm actually respects, and a driver app your team will use without resistance. Routific is purpose-built for this kind of delivery — rated 4.9 on Capterra with 140+ reviews, and trusted by food businesses from single-van farms to multi-city logistics operations across North America and Europe.

What kind of customer support do you get with Routific?

All Routific customers get email and live chat support from our customer success team. Paid customers also get personalized onboarding in a phone or video call to help with importing your data, building your first routes, and training your dispatchers.

Our Help Center has step-by-step guides, video tutorials, and best-practice articles covering every part of the platform.