Route planning for successful grocery delivery

Routific's delivery management and route optimization algorithms ensure groceries and other perishables are delivered on time.
A happy delivery driver using Routific's driver app to follow the optimized delivery routes.
A delighted customer tracking the real-time status of a delivery using Routific's SMS notification and tracking link.

Built for real-world grocery delivery businesses

Routific’s delivery management software is built for grocers, farmers, and other food businesses delivering delicate, perishable items.  Whether you’re delivering 30 orders a day or 300, we help you do it on time and profitably.
Rapid, same day route creation allowing significant adjustments to be made right up to dispatch.
Chris Hilton, Logistics Manager at Empty Kitchens, Full Hearts

Everything you need for easy, profitable grocery deliveries

Upload delivery orders

Drop in a spreadsheet, sync your Shopify store, or connect your order management system through our API integration. However your grocery orders come in — online, by phone, or standing wholesale accounts — Routific pulls them into one place, ready to route.
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Import your CSV of orders and easily transition from manual route planning to using Routific's route optimization

Optimize for fresh, on-time delivery

Cut your cost per delivery by up to 25%. Routific builds practical routes that respect every delivery window and cold-chain tag, so perishables reach customers fast and in peak condition. We factor in driver happiness and real traffic patterns — and skip the messy "spaghetti routes" drivers hate.
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Routific's route optimization engine creates clean clusters and reduces backtracking on its routes, resulting in more efficiencies and happier drivers.

Dispatch to the driver app

Send finished routes straight to your drivers' phones — no more paper manifests. Drivers get turn-by-turn navigation in Google Maps, Waze, or Apple Maps, handling instructions to cut failed drops, and proof of delivery by barcode, photo, or signature.
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Dispatch routes to a driver app so delivery drivers can follow the optimized delivery routes with live tracking for the dispatcher.

Keep customers in the loop

Send automated SMS or email notifications with a live tracking link, so customers know exactly when their groceries will arrive and can be there to receive them. They can watch their driver approach in real time and get notified the moment the delivery is complete — fewer missed deliveries, fewer spoiled orders.
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Automated SMS notifications with delivery tracker link for recipients, with accurate AI-powered ETAs that consider historical traffic patterns while optimizing routes.

Upgrading from DIY route planning?

Most of our grocery customers started out planning routes by hand — juggling spreadsheets and maps, chasing drivers for delivery status, spending hours a week updating customers. Routific automates all of it. Import your first spreadsheet, see optimized routes in minutes, get drivers on the app the same day. No implementation project, no IT team.
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Illustration showing some of the delivery management workflow in Routific. The base image shows a screenshot of the dispatcher view inside Routific: An optimized delivery route visible in map and timeline views, with a route details panel on the right showing each customer's name, address, and assigned delivery time window. Overlaid at top left, a spreadsheet with a list of customer names and addresses in New York.

Integrations

Routific logo
Routific API
Use Routific's flexible 2-way API and webhooks to exchange data with your e-commerce store or order management system.
Shopify logo
Shopify
Connect your Shopify store and sync orders store to Routific with a 2-way integration for seamless route optimization & delivery management.
Barn2Door logo
Barn2door
Farmers who use Barn2Door to sell direct to the public can send their orders straight to Routific.
Local Food Marketplace logo
Local Food Marketplace
Using Local Food Marketplace to manage your farm, CSA, or food hub? Use the custom Routific import/export.

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Frequently asked questions

What types of grocery delivery businesses use Routific?

Routific is built for businesses that run their own grocery deliveries. Our customers include independent grocers, farm co-ops and CSAs, produce and meat distributors, meal-prep and meal-kit services, and wholesale food suppliers. Customers range from single-van operations to fleets delivering 300+ stops a day.

Can Routific handle perishables and cold chain with strict delivery windows?

Yes. You can tag orders that need refrigeration so they're assigned to the right vehicles, and set a delivery time window for each stop — Routific then builds routes that respect those windows while minimizing drive time. Live tracking and customer notifications help ensure someone's there to receive and refrigerate the delivery.

Can Routific manage both wholesale and home-delivery routes?

Yes. Many grocery operations mix bulk wholesale drops to restaurants, schools, or retailers with dozens of residential orders. Routific optimizes them together or separately, matching the right vehicle and time window to each stop.

How much does Routific cost for a grocery delivery business?

Routific uses pay-as-you-go pricing based on orders scheduled per month — not per vehicle or driver. Your first 100 orders each month are free; up to 1,000 orders is a flat $150/month; above that, per-order pricing runs from $0.15 down to $0.03 at 20,000+ orders. Every plan includes route optimization, the driver app, live tracking, and proof of delivery; SMS notifications are an add-on.

How do customers know when their grocery delivery is arriving?

Routific automatically sends SMS or email notifications with a live tracking link, so customers can watch their driver approach in real time and get notified the moment it's delivered. This cuts "where's my order?" calls and reduces missed deliveries of perishable goods.

Can I import orders from Shopify or my online store?

Yes. Upload a spreadsheet, connect your Shopify store for a two-way sync, or use the Routific API to sync orders from another e-commerce store or order management system. There are also direct integrations with Barn2Door and Local Food Marketplace for farms, CSAs, and food hubs.

How long does it take to get started with Routific?

Most teams are up and running within an hour or two — upload a spreadsheet of orders, add your drivers and vehicles, and optimize. There's no installation or onboarding project. If you connect an order management system, API integration typically takes a couple of weeks.

Do my drivers need special hardware?

No. The Routific driver app is free and runs on any iOS or Android phone. Drivers get their optimized route, built-in navigation, delivery instructions, and proof-of-delivery capture — barcode, photo, or signature — all in one app. POD updates in the app sync automatically back to the dispatcher for tracking throughout the day.

What is the best route optimization software for grocery delivery?

The best fit depends on your operation, but grocery delivery has three specific needs: time-window constraints the algorithm actually respects, cold-chain handling that matches orders to the right vehicles, and a driver app your team will actually use. Routific is purpose-built for multi-stop perishable delivery — rated 4.9 on Capterra with 140+ reviews, and trusted by grocers, farms, and food distributors across North America and Europe.

Is Routific a good fit for a small grocery delivery business?

Yes. Routific is built for small and growing operations that run their own deliveries with employee drivers, contractors, or both. Most start on the free plan (up to 100 orders per month) and move to the $150/month tier as their delivery volume grows.