Smarter grocery delivery management, from order to doorstep
Wilted lettuce doesn't win repeat customers. Grocery delivery lives and dies on timing, cold chain management, and efficient routing. Routific fits the moving parts together, from delivery windows to truck types. Upload your orders and get optimized, driver-ready routes in minutes.
Companies who love Routific
It's so easy for us to be able to input the orders and then understand what is our most efficient route. We're not wasting miles on the van, we're not wasting gas, we're not wasting employee time.
Christine Straley, Operations Manager at MI Farm Co-op
Route planning for successful grocery delivery
Deliver perishables in peak condition
Successful grocery delivery operations depend on meticulous logistics. Use Routific’s tags feature to meet cold chain requirements, and specify delivery time windows so drivers arrive when customers are expecting them.
Track drivers in real time
Routific's mobile app gives drivers everything they need for their day — routes sent straight to their phone, turn-by-turn navigation in the app of their choice, and easy proof of delivery by barcode, photo, or signature. Back at the office, you can track every delivery as it's completed and view PODs instantly.
Keep customers in the loop
When it comes to grocery delivery, customers need to know exactly when to expect their orders. Routific automatically sends updates, reducing customer service calls and keeping everyone in the loop.
Built for real-world grocery delivery businesses
Routific’s delivery management software is built for grocers, farmers, and other food businesses delivering delicate, perishable items. Whether you’re delivering 30 orders a day or 300, we help you do it on time and profitably.
Easy wholesale and retail delivery management
MI Farm Co-op delivers from 25 different producers across Northern Michigan to hundreds of retail and wholesale customers including households, restaurants and schools. Routific keeps their complex routes manageable.
More deliveries, fewer miles
Walden Local grew from 30 deliveries per route to over 100, while cutting their cost per delivery. Higher route density made it profitable to expand into areas that previously weren't worth the drive.
Optimization that helps you scale
Saltz integrated Routific's API in under a month and deployed across five European cities. Their dispatcher barely touches the system — routes generate automatically from order data and go straight to drivers.
Quick, painless route planning
100km Foods ran routes on Excel. Now routes and trucks are optimized and delivery windows respected — without a dispatcher spending hours on manual planning.
Real-time delivery updates
Two Rivers Specialty Meats used to get a lot of calls from chefs wondering where their orders were. Now, sales reps check Routific for delivery status instead of calling around drivers — saving everyone's time.
Rapid, same day route creation allowing significant adjustments to be made right up to dispatch.
Chris Hilton, Logistics Manager at Empty Kitchens, Full Hearts
Everything you need for easy, profitable grocery deliveries
Upload delivery orders
Drop in a spreadsheet, sync your Shopify store, or connect your order management system through our API integration. However your grocery orders come in — online, by phone, or standing wholesale accounts — Routific pulls them into one place, ready to route.
1
Optimize for fresh, on-time delivery
Cut your cost per delivery by up to 25%. Routific builds practical routes that respect every delivery window and cold-chain tag, so perishables reach customers fast and in peak condition. We factor in driver happiness and real traffic patterns — and skip the messy "spaghetti routes" drivers hate.
2
Dispatch to the driver app
Send finished routes straight to your drivers' phones — no more paper manifests. Drivers get turn-by-turn navigation in Google Maps, Waze, or Apple Maps, handling instructions to cut failed drops, and proof of delivery by barcode, photo, or signature.
3
Keep customers in the loop
Send automated SMS or email notifications with a live tracking link, so customers know exactly when their groceries will arrive and can be there to receive them. They can watch their driver approach in real time and get notified the moment the delivery is complete — fewer missed deliveries, fewer spoiled orders.
4
Upgrading from DIY route planning?
Most of our grocery customers started out planning routes by hand — juggling spreadsheets and maps, chasing drivers for delivery status, spending hours a week updating customers. Routific automates all of it. Import your first spreadsheet, see optimized routes in minutes, get drivers on the app the same day. No implementation project, no IT team.
Integrations
Routific API
Use Routific's flexible 2-way API and webhooks to exchange data with your e-commerce store or order management system.
Shopify
Connect your Shopify store and sync orders store to Routific with a 2-way integration for seamless route optimization & delivery management.
Barn2door
Farmers who use Barn2Door to sell direct to the public can send their orders straight to Routific.
Local Food Marketplace
Using Local Food Marketplace to manage your farm, CSA, or food hub? Use the custom Routific import/export.
