AUTHORS

Marc Kuo

Marc Kuo is the Founder & CEO of Routific, a route optimization platform for growing delivery businesses. Our mission is to green the planet by reducing the mileage and fuel consumption of delivery fleets. With over a decade of experience in the last-mile industry, he has advised hundreds of delivery businesses on their route planning and delivery operations.

Portrait of Marc Kuo

Latest blog posts

FedEx Ground truck driving efficiently with Routific
Customer Stories

FedEx Ground Operator Takes 5 Trucks Off The Road

“Routific is telling me I can service the same number of stops more efficiently with just 15 trucks with enough buffer to absorb additional volume spikes. I’m re-modeling my routes so I can make my operation as efficient as possible,” Vikram said.
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Screenshot of the first slide of a presentation by Marc Kuo, with his photograph and an inset Zoom speaker frame at the top left. The text says "Welcome! Grow your online sales with a 5-star delivery experience".
Delivery Operations

Grow Your Online Sales With A 5-Star Delivery Experience

Routific presented at Barn2Door's DIRECT Conference. We shared some best practices for growing sales with a 5-star delivery experience. Here they are.
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Aerial view of a busy urban intersection. Three are six lanes of traffic in one direction and 11 in the other, including dedicated bus lanes.
Delivery Operations

6 Ways Your Delivery Fleet Can Lower Its Carbon Footprint

Do you have a small delivery fleet? It's easier than you think to lower your carbon foot print. Advice from leaders in fleet management and delivery.
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Aerial photograph of a pine forest.
Delivery Operations

How Delivery Businesses Are Fighting Climate Change

If you are still manually planning your routes, I would like to convince you that you can plant 86 trees a year for every driver that you employ. But how?
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Photograph of a young woman with a clipboard. In the background is a red brick wall.
Route Optimization Concepts

Why Your Delivery Business Needs Route Optimization

Letting an algorithm do the heavy lifting doesn’t just give you better performance—it gives you peace of mind that your drivers are on the right path.
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PIcture of the starting line on an athletics track, taken from close to the ground. The numbers 3 2 1 are painted in the three lanes we can see. In the background is short grass.
Route Optimization Concepts

Make Your Route Optimization Strategy 10X More Efficient

Increased efficiency is the outcome that will drive your business forward. Discover how to make your route optimization strategy more efficient!
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Tightly framed photograph of produce shelves in a supermarket. On the shelves are leafy greens, radishes and beets.
Delivery Operations

Outsourcing Courier Service: Should You Do It?

Should I outsource my deliveries to a third-party courier service? Delivery businesses often will ponder this question. Here are the things to think about.
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Photograph showing hands on a laptop keyboard.
Choosing Delivery Software

Build Or Buy? The Pros And Cons Of Using APIs

An infographic about what a business might choose an API instead of building their own software.
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Mainly decorative image, showing disassembled components of a circuit board arranged on a white background.
Choosing Delivery Software

Don’t Build It In-House, There's An API For That

If you’re looking to build a commodity feature, there’s probably an API for that — and that API will most likely be better than what you can produce.
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