AUTHORS

Suzanne Ma

Suzanne Ma is a former journalist and published author turned co-founder at Routific, a route optimization platform. She loves to capture inspiring stories from small business entrepreneurs, and share their journeys of growth alongside Routific. As a Product Marketer, she ensures that the community stays up to date on the latest innovations at Routific.

Portrait of Suzanne Ma

Latest blog posts

Members of the Jason Windows team inspect a window frame at their factory.
Customer Stories

Jason Windows Saves Time And Money With Routific’s Intelligent Route Optimization

Western Australia's largest window supplier has used Routific's route optimization to cut delivery planning time from a full day to just 15 minutes.
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Sarah Kelvin-Davies and her son, Carter.
Company News

Why Working Moms are Superheros

A conversation about maternity leave, returning to work, and how we can lift one another up.
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Volunteers for the LeBron James Foundation carry gift bags to a car to load them for distribution. 
Customer Stories

Delivering Holiday Comfort With The LeBron James Family Foundation

How the LeBron James Family Foundation uses Routific to deliver everything needed for holiday feasts to 600 families.
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Side view of an open laptop with a cup of coffee in the background. A woman is touching the keyboard with one hand and holding a phone in the other. Only her hands are visible.
Shipping & Delivery Terms

What Is GPS Tracking?

Many elements make up modern-day GPS, and understanding each element can help you get the most out of this useful business tool.
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Close-up shot of a driver’s hands and the steering wheel of their vehicle. The phone in the driver’s left hand displays the “Routific for drivers” app starting screen.
Customer Stories

Hand Up Toronto Uses Route Optimization To Help Feed Families

Hand Up Toronto partnered with Routific to optimize delivery routes, improve volunteer experience, and feed more families in need.
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Q&A with Routific's Customer Support Lead
Company News

How Routific Maintains 98% Customer Satisfaction

Routific’s Customer Support Lead, Sophie E., shares how the team keeps customers happy
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Photograph of the Routific team at a picnic and volleyball day in Vancouver. A "Great Places to Work" logo is overlaid.
Company News

Routific Is Officially A Great Place To Work

Routific has been certified as one of Canada's Great Places to Work, with a whopping 98% trust index score.
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A young woman stands beside a white van that has the words "Delivery. Always on time" written on the side. She is holding two large brown envelopes against her chest and her arms are crossed. She has silver hoop earrings and a slight smile.
Delivery Operations

Last Mile Delivery Best Practices For Local Businesses

How do you level up your home delivery if you’ve never scaled this part of your business before? Here is a list of best practices for your business.
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Rear view of a person carrying a large square food delivery backpack entering an apartment complex. There is a hedge to their left with apartments behind it, apartments in front, and an area with green grass and benches to the left. Their hair is cut just above shoulder height and they are wearing a brown beanie.
Delivery Operations

How Can Retailers Work Toward Zero-Waste Delivery?

Can retailers work toward zero-waste delivery? Here's what others have done to be more sustainable.
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