AUTHORS
Pam Sykes is the Lead Content Strategist at Routific. Originally trained as a journalist, she switched to tech PR early on because she loved working with engineers. After many years working as a freelancer and for agencies, she joined Routific for the chance to help build a company from the ground up.

Latest blog posts
How a Wholesale Meat Distributor Overhauled Its Delivery Operations
Premium wholesale meat distributor Two Rivers Meats streamlined their delivery operations by overhauling warehouse processes, enforcing order cutoffs, and adopting route optimization software.
Route4Me vs Routific: Which Route Planning Software Is Right for You?
Route4Me vs Routific: compare pricing, route optimization quality, features, and customer reviews to find the right fit.
How 100km Foods Built Ontario's Leading Local Food Distribution Network
Discover how 100km Foods scaled from a napkin sketch to Ontario's leading local food distributor, delivering farm-fresh products to 500+ businesses.
OptimoRoute vs Routific: Which Route Planning Software Is Right for You?
OptimoRoute vs Routific: compare pricing, features, route quality, and support to find the best fit for your delivery operation.
Delivery Scheduling Software: 8 Top Apps Compared (2026)
Top delivery scheduling software compared: Routific, Spoke, Onfleet, OptimoRoute and more. Find the right fit for your fleet size and budget.
Best OptimoRoute Alternatives & Competitors
Detailed comparison of OptimoRoute alternatives including pricing breakdowns, features and customer reviews for 5 top competitors.
How to Find the Fastest Route with Multiple Stops
How to find the fastest route with multiple stops: manual planning for short routes, free optimization for 10+, and when to upgrade to paid software.
Spoke Dispatch Route Planner: Review and Alternatives
Spoke Dispatch (formerly Circuit for Teams) review: We tested route quality, pricing, and ease of use — plus 4 better alternatives.
The Case for Staying Small: How Permaculture Thinking Built a Sustainable Kombucha Business
Artizen Craft Beverage Co. chose diversification over rapid scaling. Here's how permaculture principles — diversity, working with constraints, zero waste — shape a kombucha business built for sustainability, not exit.